The Sale

Photo Credit: “The New Yorker”

So, you’ve decided to go to a new church. You’ve heard great things about it. Your friends are raving about the spiritual content, the great speakers, the fantastic music, and the real down home community feel.

It’s a startup church, just working on building it’s flock. How are they going to persuade you to come to their church? They don’t have the main church built yet, so they’re having to use a school auditorium for Sunday service, but the people are great, and they really focus on positive aspects of the religion they believe in. But they have other great aspects that they showcase. A great priest and message, good music, a welcoming environment, and other bonuses make this church one of the best up and coming places to worship.

So why go? You’re curious. You want to see more. You want to explore and know why and how they praise their God. You want to see if you have things in common with the congregation. You want to feel comfortable with as much as you can before you commit. You won’t give money to an organization you don’t trust. So you try to do as much homework as you can to make sure you make the right choice.

So with this in mind, think about sales in general. How is this church going to continue to exist? With money. With donations. With a flock. They have to get butts in the pews or they’ll fold. So they have to give you options and attractive things to want to donate to. This isn’t manipulation, it’s the church knowing human nature and how to sell. If they do well, they’ll survive and thrive. If they don’t, it’s closing the doors.

When a life coach sells you on a positive mind set training book, or a psychic sells you on being able to talk to spirits, or Taco Bell sells you on a taco shell made out of a Dorito, you are being presented with a choice to partake in said activity for money, or not. You can easily walk out and go somewhere else. But at that moment, you have a choice. Now, many of these sales people will try to sweeten the deal by studying how humans generally react to certain sales tactics, or they’ll practice other tricks of the trade to try to close the sale. And many will fail, but some do better than others. Why?

Simple. They’ve studied human nature. Advertisers spent decades not only perfecting their product, but also making you want it. Not because they’re manipulating you, but because they just play the game better than others do. They know the rules and they push every avenue to win over their client base from the competition.

This isn’t using cheat codes, this is just someone who’s practiced, understands reactions, and knows how to sell his product. You just have to be smart enough to see through the bullshit.

Lately, there has been a misnomer to game and PUA (pick up artistry) that it’s manipulation, pure and simple. However, it isn’t. It never has been.

“Coffee’s For Closers”

Photo Credit: “Glengarry Glen Ross”

Pickup / Game started when a bunch of dorks, geeks, nerds, and sexually irrelevant men decided that hypergamy and female sexual empowerment wasn’t going to leave them out in the cold. They wanted sex with hot girls (as most men want) and they weren’t going to let their limitations hold them back. So they studied. And they practiced. And they used canned lines to elicit emotional reactions from females. They were shot down, but more and more, as they got better at their craft. They learned about human nature, learned about advertising their strengths and masking their weaknesses. They got so good they would go to great lengths to sell themselves. Mystery, quite possibly the greatest PUA of all time, used to dress in high platform heels, black everything, black top hat, black fingernail polish. No woman in a million years would go to bed with him, right?

Wrong. He made the case that PUA is sales, pure and simple. Many women bought and bought often. Many did not. But one thing’s for sure, women who slept with him didn’t have buyer’s remorse. They WANTED to sleep with him, they wanted what he was selling, and they lined up for it. They were unapologetic about it, even going so far as to share him with other women. Why? He was selling a good product.

In my excellent article “The Sexual Arms Race“, I talk about what men had to do to respond to female sexual empowerment and hypergamy being let off the leash in the 60’s and 70′. They had to adapt. There were many men who were going to be left out in the cold when it came to having sex with beautiful women, so (and some PUA’s from back then should today be considered autistic) nerds, dweebs and geeks analytically attacked a problem and studied it. And the sale they came up with was better than guys who had been naturally better with women by a country mile. They tapped into human nature and studied, practiced getting shot down but building their confidence, and at the pinnacle of their success, would snatch girls away from men who were considered higher value or even celebrity.

Did these men plant key phrases in these women to get them to do things? Did they hypnotize them and make them go against their will? Did they trick them into sleeping with them?

Hardly. They merely practiced and learned to play the game better than their competition. And women were buying. Many women.

Making The Sale

“What differentiates sellers today is their ability to bring fresh ideas.” -Jill Konrath

Back in the early parts of this century, PUA was gaining a foothold because guys were trying sales tactics that no one had ever thought of trying. Sales, in all of it’s intricacies, is at it’s heart about persistence. You have to keep getting up and going out there, believing in you, your product, and your company. You’re not going to reach anyone if you don’t get in front of them.

This is the absolute heart and soul of game and PUA teaching. The whole idea of canned lines, routines, and other tactics was to get you in front of women, get you confident in yourself in those women, and get you confident in the product that was you. That’s it. It wasn’t some elaborate scheme to trick someone into sleeping with you, nor was it a pyramid scheme to steal anything from anyone.

It was just a bunch of guys wanted to get laid by pretty girls.

They made the sale in their own ways. Mystery and Style (Neil Strauss) used pea-cocking. Ross Jefferies used speed seduction. Tyler Durden and the gang used Real Social Dynamics. The bottom line of all of these? A way of selling a product. That product is you. And some women don’t buy, and some women do. The point? They buy because there’s a demand for the product, not because the product hypnotizes them into doing something they don’t want to do.

Sales becomes manipulation when the outcome isn’t what the buyer wanted or expected.

There’s an old saying in my industry that “you can’t buy a steak from McDonald’s”. If you know what you’re buying, you can’t be upset when the product isn’t as good as you thought. As with everything, you as the buyer need to research your purchases, not get mad when the product doesn’t live up to unreal expectations that you had.

When women call PUA or game, manipulation, they are essentially participating in buyer’s remorse. They were sold a product that didn’t live up to it’s billing, so they claim they were coerced into buying in. That way, they can’t be blamed for making a bad choice, and they can demonize a group of guys who simply wanted to have sex with hot girls by trying to sell themselves. The women will claim a “mystical, back door, shady” approach is what sold them, when they could’ve easily walked away and taken their “money” somewhere else.

We are seeing a society today that holds businesses to an unbelievable standard. They want service quick, food hot, and an amazing experience, or they’ll be on Yelp! quicker than you can say “bad customer review.”

Businesses are adapting but we quickly blame others for our own failures and shortcomings in actually researching what we buy. And when we get burned? We bad mouth the establishment and make it their problem. Same principle applies to dating, game and pick up.

Women realize they’ve been sold something they shouldn’t have bought, so they claim poor product, rather than taking the time to understand why they bought this. They state they were clearly “tricked”, “manipulated”, or other reasons because they wouldn’t be caught dead having sex with this “loser”. “I’m better than this,” she says to herself. She’s been manipulated by a dork. But what she doesn’t understand is that she made that choice to sleep with him.

So, remember this ladies. No one is manipulating you. No one is tricking you into sleeping with them. You have free will to walk away and not buy, and many of your colleagues do this every day to guys coming up to them. So why are you different? You aren’t.

If a product, slogan, or advertisement controls your free will and choice, perhaps you need to not be as pliable to those techniques and be more mindful of your personal choices and wants.

Stop having buyer’s remorse and blaming the PUA and game community for “manipulating” you when they are only selling a product. Take responsibility for your own actions and you will be certain the next product you “buy” will be one you actually like.

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